How Often Should You Update Your Website?

One of the most common questions business owners ask is how often they should update their website.

The answer depends on the business, but one thing is certain.

A website should never become a time capsule.

If your website looks exactly the same today as it did three years ago, there is a good chance it is missing opportunities to help your business grow.

Your business evolves.

Your website should too.

Update Information When Your Business Changes

Did you add a new service?

Expand into a new market?

Hire new team members?

Change your pricing structure?

Update your hours?

Your website should reflect those changes.

Many businesses unknowingly create confusion by allowing outdated information to remain online long after the business has moved on.

Add Recent Projects

People like to see proof.

Recent projects help visitors understand the quality of your work and the types of customers you serve.

If your latest project showcased on your website is from two years ago, visitors may wonder what you've been doing since then.

Adding project updates is one of the easiest ways to keep a website current.

Publish New Content

Every question a customer asks is a potential blog topic.

Every project you complete is a potential blog topic.

Every challenge you solve is a potential blog topic.

Fresh content gives visitors more reasons to stay on your website and provides search engines with new information to index.

Businesses that consistently publish content often create more opportunities to be discovered online.

Review Your Website Regularly

At a minimum, business owners should review their website every quarter.

Check for:

• Broken links

• Outdated information

• Old photos

• Missing calls to action

• Mobile usability issues

• Slow loading pages

  
  

Small issues have a way of becoming bigger issues when ignored.

Keep Your Website Secure

Website updates are not just about appearance.

Software updates, plugin updates, and security improvements help protect your website from vulnerabilities and performance issues.

A neglected website can become a target for hackers or experience technical problems that affect visitors.

Your Website Is Never Finished

Many business owners think of a website as a project.

A better way to think about it is as an asset.

A building requires maintenance.

A vehicle requires maintenance.

Your website requires maintenance too.

The businesses that consistently improve their websites often gain an advantage over competitors who launch a website and forget about it.

The question is not whether your website should be updated.

The question is when it was last updated.

Not sure if your website needs attention?

Request a free website audit from Dream To Reality Web Design. We'll review your website, identify opportunities for improvement, and help you make the most of your prime digital real estate.